Fronthouse is a small studio for independent restaurants and cafés. We build your website, brand and menu around what makes your place yours, so new guests know who you are before they arrive.
founded by Silvano PerezThe best independent places know your name, your usual and how your week went. We think a website should do what your floor already does: make people feel expected, and start the conversation before they walk in.
I've worked in hospitality for eight years — hotels in Mexico first, and since 2022 a restaurant in Malibu, where I started washing dishes and now run operations.
We know most of our guests by name. The next day, we pick up the conversation where we left it.
Our team served free meals to residents and volunteers. Helping, even in a small way, changes something in you.
Fronthouse exists to reflect the people who own each place.
We sit down with you, talk to a few people on your team, and read what your regulars say about you.
The dish people bring friends for. The person they ask for by name. The thing a template can't hold.
Site, brand and menu, built around what we heard. After launch we keep it current, so you can stay with your guests.
Your first step with us. A visit (or a call), short talks with two or three people on your team, and a look at your site and your reviews.
You get one page: what makes your place yours, and what we'd do about it. It's yours to keep, whether we work together or not.
Start with a DiscoveryYour menu in real text, fast on the phone in your guest's hand, with reservations and ordering one tap away.
Printed menus that read easy at the table and work for the kitchen.
Every proposal says what it costs, what's included and when you'll have it. Ask about yours.
We find your story at your place, in person, with you and your team.
We bring you what your guests really think. You decide what to do with it.
No invented stories, reviews or promises. Your site says what your place really does.
Everyone on your site chose to be there. When your team changes, your site changes with it.
If your site stops feeling like your place, we’ll help you bring it back.
A protein café in Bang Tao, Phuket, run by a chef and a strength coach. The site follows one day at the café, from doors open to closing, and we're working on menu options with them.
The sushi bar where I work, in Malibu. Site, phone menu and a 12-page printed menu. Every price matches the POS, and the phone menu turns dark on its own after 6 p.m.
Juan's destination and hospitality photography, Los Cabos. A portfolio that tells the story behind each photo.
See all the work: websites, motion, brand and menus
No testimonials or numbers yet. When these places launch, we'll show what changed, with dates. More work goes up as owners give their OK.
I introduce myself and tell you how Fronthouse started. Then you tell me a little about you and your place. If it feels right, we take the next step together.
About four weeks from our first call to a finished site, depending on how much we build.
About two to four hours with you at the start, to get to know you and how you think. After that, short conversations when we need them, and most questions can go by email. I’ll also come by at least three times during your rush, to see your place at its busiest and meet your team.
We start from what you have. We keep what works and move it over carefully, so the people who already find you online still can.
You do. Your domain and accounts are in your name from day one. Once the project is paid, the design, words and brand are yours. We keep the right to show the work in our portfolio.
Start with a free 20-minute call. Pick a time that works for you, or tell us about your place here and I’ll write back. I read every message and answer it myself.
Pick a time for your callOr find me on LinkedIn.
